Sunday, June 6, 2010

Rite Aid - New +UP Rewards Program

Rite Aid will be rolling out the +Up Rewards program beginning today June 6th.When you use your Wellness card and purchase specific items outlined in the weekly ad, you will get a coupon that prints at the bottom of your receipt. This appears to be just like ECBs and the coupon can be used to purchase almost anything you like at Rite Aid.

Here is an example of how the +Up Rewards will be advertised at Rite Aid:

As you can see, the +Up Rewards will print even if you use a coupon. From what I understand the two major advantages to this program are:

1. No limits to your rewards (unlike ECBs which usually have a limit of 1)
2. They can be rolled to purchase the same item again (unlike Walgreens!)
Just like at CVS, you do not need to purchase all the required items in one transaction.  You can purchase them separately and once you accumulate the correct number of items or dollar amount, your Rewards will print.
From what I understand this program has more flexibility than the Register Reward program- so you shouldn’t need to fool with fillers and things.  I am going to assume you will need to spend the entire value of the +Up Rewards at one time.
Two very important points that I can see with this program

1. You must use your Wellness Card

2. It looks like most items are one per transaction. So in the example of the Old Spice above, it does not mean you only get one $4 +Up Reward- that means you must do separate transactions for each +Up Reward.

For those of you that have already started this program- we’d love to hear your experiences and feedback!


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